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Articles on software, data, AI and lessons learned solving real problems for businesses.
Eighteen hundred euros wired twice. Nobody did anything wrong: the invoice came in through two doors and both doors paid it. It happened twice a year.
Read article → Practical guideThe order is filled in on the phone and reaches the office the moment it's signed, not two days later. A practical guide to dropping the paper without the hassle.
Read article → Success storyForty-two tabs, two hundred cross-references and a strange name. When it broke, the company stopped. When it worked, it stopped too.
Read article → Practical guideA backup you don't test doesn't exist. An honest guide with the 3-2-1 rule to saving your files on their own and to checking they can actually be restored.
Read article → Practical guideChasing an overdue invoice shouldn't take up your morning. An honest guide to sending reminders on their own, on time and in the right tone.
Read article → Practical guideA guide to deciding between custom and off-the-shelf software: what each one is, when each makes sense, what they really cost and when custom is not worth it.
Read article → Success storyEvery van came back with its bundle of paper delivery notes. And every afternoon, someone typed them in by hand, one by one. On the invisible work of moving paper into the computer, and the machine that learned to read it.
Read article → Practical guideThe question isn't whether chatbots are trendy, but whether your queries repeat. An honest guide to deciding before spending a cent: when yes, when no, and what it really costs.
Read article → Success storyIt wasn't the customers asking. It was the people inside: 'how many holiday days do I have left?', 'how do I request an advance?'. Always the same, always to the same person. On chatbots that look inward.
Read article → Practical guideA shared inbox where everything lands mixed together clogs up on its own. Define the real categories, start with rules and use AI only for the ambiguous. An honest, step-by-step guide, with costs and when it's NOT worth it.
Read article → Success storyThere was no row, no complaint. The client simply stopped ordering. By the time they noticed, he'd been buying from someone else for four months. The warnings were in the data and no one looked at them.
Read article → Practical guideDigitise the document, extract the fields with OCR, review only the doubtful ones and push them to your spreadsheet. Step-by-step guide, with costs and when it's NOT worth it.
Read article → Success storyThey had a backup. The little light was green. The day they needed it, they found it had spent seven months saving an empty folder.
Read article → Practical guideA dashboard isn't a spreadsheet with colours. It's answering four questions at a glance. An honest, step-by-step guide to doing it yourself.
Read article → Success storyHe bought by looking at last year and a bit by gut. Some years too much, some years too little. On decisions made by gut when the data was already saying something else.
Read article → Success storyThe document existed. It was paid for, signed and filed. The problem wasn't having it: it was finding it. On companies that know everything and can't remember where they put it.
Read article → Success storyThey had one system for sales and another for invoicing. Both good. The problem was the gap between them: a person retyping by hand every morning what a machine could move on its own.
Read article → Success storyA businessman arrived saying he wanted an app. For the clients. So they could do things. It turned out that what he needed was much simpler.
Read article → Success storyA chain of three stores. The owner knew Cartagena sold more than Lorca. For ten years he reinforced Cartagena on Wednesdays. The data said otherwise.
Read article → Success storyRosa classified four hundred applications a month. One by one. One day she retired. And the company discovered that the system wasn't a system. It was Rosa.
Read article → Success storyMarga wanted a chatbot. She needed an agent: an AI that doesn't answer, but does the whole job. On the difference between an AI that talks and one that works.
Read article → Success storyElena had three problems. They offered her the same solution for all three. It worked for one, failed for two. On choosing the right AI tool for each job.
Read article → Success storyÓscar wanted artificial intelligence for his company. What he needed was something simpler and more useful. On the confusion between AI and ChatGPT, and why it matters.
Read article → Success storyPaco spent twenty years keeping his clients in his head and in a notebook. One day he got sick. Nobody knew who to call.
Read article → Success storyTwo hours every Monday reading data out loud. Until one screen turned the meeting into a place to decide.
Read article → Success storyA developer with ten years of code discovers that AI understands and adapts it better than he does. It doesn't replace him. It amplifies him. This is how we work today.
Read article → Success storyA client asked for a quote. Nine days later he received it. By then he had already hired someone else. Nobody did anything wrong. That was the problem.
Read article → Success storyA family business, an inherited spreadsheet and a dashboard that started telling what no one was looking at. On data, gut feel and sleeping at night.
Read article → Success storyThe site manager sent photos. The surveyor sent three-minute voice notes. One day a critical order was missed. Everyone said they had flagged it. Communicating isn't managing.
Read article → Success storyJensen Huang separates the tasks of your job from its purpose. A developer's purpose isn't to code. It's to solve real problems.
Read article → Success storyYour business isn't generic. So why are you using software that is? When the tools don't fit, the business bleeds in places no one sees.
Read article → Success storyYour team loses between 8 and 15 hours a week on tasks a machine would do in seconds. Here's what that looks like up close, when you actually stop to look.
Read article → Success storyNot all chatbots are the same. Some solve real problems. Others drive customers away. Here's the difference, no fluff.
Read article → Success storyHow a dashboard changed the way a 40-employee industrial company made decisions. A true story about data, gut feel and results.
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