Blog

Ideas, processes and solutions

Articles on software, data, AI and lessons learned solving real problems for businesses.

June 2, 2026 · 7 min read

Not all machines think alike

Elena had three problems. They offered her the same solution for all three. It worked for one, failed for two. On choosing the right AI tool for each job.

Read article →
May 29, 2026 · 7 min read

The company that asked for ChatGPT and needed a spreadsheet

Óscar wanted artificial intelligence for his company. What he needed was something simpler and more useful. On the confusion between AI and ChatGPT, and why it matters.

Read article →
May 23, 2026 · 6 min read

The salesman who kept it all in his head

Paco spent twenty years keeping his clients in his head and in a notebook. One day he got sick. Nobody knew who to call.

Read article →
May 21, 2026 · 6 min read

The Monday meeting

Two hours every Monday reading data out loud. Until one screen turned the meeting into a place to decide.

Read article →
May 19, 2026 · 6 min read

Ten years of code and a sleepless editor

A developer with ten years of code discovers that AI understands and adapts it better than he does. It doesn't replace him. It amplifies him. This is how we work today.

Read article →
May 16, 2026 · 6 min read

The quote that never arrived

A client asked for a quote. Nine days later he received it. By then he had already hired someone else. Nobody did anything wrong. That was the problem.

Read article →
April 23, 2026 · 7 min read

My father's spreadsheet

A family business, an inherited spreadsheet and a dashboard that started telling what no one was looking at. On data, gut feel and sleeping at night.

Read article →
April 15, 2026 · 6 min read

The company that managed projects over WhatsApp

The site manager sent photos. The surveyor sent three-minute voice notes. One day a critical order was missed. Everyone said they had flagged it. Communicating isn't managing.

Read article →
March 28, 2026 · 6 min read

Your job is not writing code

Jensen Huang separates the tasks of your job from its purpose. A developer's purpose isn't to code. It's to solve real problems.

Read article →
March 27, 2026 · 7 min read

Generic software is someone else's trench

Your business isn't generic. So why are you using software that is? When the tools don't fit, the business bleeds in places no one sees.

Read article →
March 19, 2026 · 6 min read

The hours your team loses without knowing it

Your team loses between 8 and 15 hours a week on tasks a machine would do in seconds. Here's what that looks like up close, when you actually stop to look.

Read article →
March 12, 2026 · 5 min read

Chatbots that help and chatbots that scare customers away

Not all chatbots are the same. Some solve real problems. Others drive customers away. Here's the difference, no fluff.

Read article →
March 7, 2026 · 6 min read

The story of a company that stopped guessing

How a dashboard changed the way a 40-employee industrial company made decisions. A true story about data, gut feel and results.

Read article →

Want me to write about something specific? Tell me